Our philosophy is to keep things simple, clean and fast, even if this means not adding features that some customers ask for. We do everything with the intention of maintaining the user experience as one of buoyancy and effectiveness. So we tend to have a list of features that is shorter than our competitors. We find that having yet another field to fill out or button to click on every page is less important than being able to get to the next task easily.
However we do add features! Every week we are up to something, even if what we are doing is actually subtracting rather than adding. Here is where you can read about those exciting developments.